GET ANSWERS
GET ANSWERS
Voice – the key to the subconscious
Mara

Mara

SHARE
Share on facebook
Share on twitter
Share on linkedin

The introduction of voice recognition into the mainstream has revolutionized the way humans interact with technology. Though unimaginable just a few years ago, chatting to Alexa is now a commonplace behavior for many, even (and specially!) tech-averse people. But the power that voice holds extends far beyond getting the weather outside or topping up your order of Tide Pods.

 

While eyes get praised for being the ‘window to the soul’, here at Jade Kite we see that true insight lies in voice. Countless industries have already recognized this power, from insurance companies identifying those more likely to fold on loans, to transport companies identifying drivers who need to take a rest. The potential for this tool within research is exhilarating. Here are the core reasons why we champion Voice A.I. to access the subconscious emotions of customers.

 

High-level accuracy

Our Voice A.I. tools can conduct acoustic analysis of over 200 different voice parameters to measure different aspects of speech intonation. Personal speech patterns have demonstrated in research to show a high correlation to behavioral patterns, and even mental health states. As with other subconscious indicators such as NLP or facial recognition, analyzing voice helps overcome the potential for bias or self-filtering from participants, instead cutting straight to the heart of their being. Personality segmentation has demonstrated accuracy of over 76%.

 

Rapid data collection

Unlike long-form interviews and discussion groups, Voice A.I. can identify personality with just 10 seconds of voice clips. Even the ideal value of 2-5 minutes is significantly less time commitment than traditional methods. This provides huge opportunity within sectors such as Pharma where HCPs are time short, and provides ability to collect greater breadth of data. With this method of collection, Voice A.I. presents the potential for qual-level insight, with quant sample sizes and certainty.

 

Globally significant and comparable

Research has shown that voice patterns transcend language, ethnicity, gender and culture. Voice A.I. forgoes the need for translation and gives a level playing field for comparison across any population globally. This not only erases the potential for bias through sampling, but also through subconscious bias of the researcher and strategist analyzing the data.

 

If you are interested in integrating Voice A.I. into your research to access the subconscious with speed and the highest levels of accuracy, get in touch with Sidi today.

CATEGORY

Ready to kick-off your project?

If you’ve got a problem that is proving tough to crack with your usual avenues, you’ve come to the right place.
LET'S GET STARTED

NEWSLETTER

11,661 Responses

  22. What i do not underrstood is ctually hoow you’re no longer actuakly uch more neatly-liked than yyou maay bbe rigt now.

    You’re veery intelligent. You realize therefore significantly on tthe
    subject oof this subject, made mme inn my opinion believe
    itt from numerous arious angles. Its like men andd wkmen are nnot fascinated unless
    it is oone thing to accomplish with Girl gaga!
    Youur own sstuffs outstanding. Always take caree of it up!

    https://bit.ly/3xeN6lN

    Reply

  23. I must thank you foor thee efforts youu have put in wrting
    this website. I amm hoping too check out the szme high-grade content from yoou inn thee future aas
    well. In fact, your creafive writing abilities has motjvated me to
    gett my own, peresonal wrbsite now 😉

    Reply

  41. Woww tha was odd. I just wreote an really loong comment
    but aafter I clicked submit my copmment didn’t show up. Grrrr…well I’m not writing alll that over again. Anyway, juszt wanted
    too say fantastic blog!

    Reply