We clear the path to a bright future

Uncertainty is here to stay, but human emotions are timeless. Lean on our cross-industry branding experience, innovative approaches, and A.I. toolkit to accelerate your brand growth and take your team’s decisions to the next level.

What we do differently

Seamless Excellence

All-senior team for smooth delivery and deep insights, carefully distilled toward confident next steps.

A.I. power with a human touch

We love to leverage latest A.I. tools, but we believe nothing can replace sincere listening and empathy for our fellow human beings.

Educators at heart

Tough problems need a mindset re-frame. We ensure our findings live on beyond the report through exciting, lively, and easy-to-share formats for maximum long-term impact.

Our expertise

Despite our vast experience, we pride ourselves in finding what makes your problem uniquely exciting. This keeps us fully engaged with the questions – and your team fully engaged with the answers – through the project and beyond.



Deep Insights

At the root of any great solution to a thorny problem is a new understanding of complex human behaviors and emotions, achieved through empathetic, tailor-made approaches.


Strategic Branding

Re-align and energize your cross-functional teams with a fresh understanding of what makes your brand special, and how you can connect it to your customers’ deepest desires.


Generating Action

We always stay focused on your objectives in our work. All of our output is aimed at unlocking a clear path to success, taking into account the internal dynamics of your organization, your place in rapidly-evolving markets, and timelines needed for execution.


Long-term Impact

Great insights only really come to their full power when they make a lasting difference in the way the problem is approached. Beyond the initial reports, we can change your wider team’s culture with animated videos, creative workshops, interactive websites, and more.

Generating oncologist engagement “hooks”

How can we generate real interest from a single data point?


The Future of Snacking

How can we validate food concepts aimed at 10 years in the future?


Engineering viral ‘drops’

How can we generate a coherent and compelling approach to high engagement, high visibility ‘drops’, modelled after the successes of e.g. apparel and entertainment categories, for the snacks category?


Emotional Cancer Patient Journeys

What is the emotional journey for patients and HCPs facing a rare and aggressive cancer?

Generating oncologist engagement “hooks”
The Future of Snacking
Engineering viral ‘drops’
Emotional Cancer Patient Journeys

agency for the curious minds. agency for the curious minds.

What our clients think of us

Frequently Asked Questions


We’ve helped start-ups and global corporations, and helped to establish and re-establish themselves as category leaders. We’ve seen a lot of categories evolve, we have a broad range of experiences driving the tip of the sphere. We created Jade Kite for anyone who isn’t happy with doing more of the same.
We believe that less is more. We resent the idea of throwing more research at a problem just for the sake of it. We target truly unanswered questions, and only the important ones.
Excellent insight seems obvious in hindsight, but dramatically changes perspectives. It brings teams together with renewed enthusiasm and energy towards common goals and approaches.
We have an extended network of trusted research partners which lets us move with speed and quality in almost any region of the world. The list of countries is too long to write here, but please get in touch to discuss your specific market of interest.
We are a fully remote team based in the US and UK. Happy to meet face-to-face. Work across a range of time-zones. Truly agile working. We are experts at collaboration.
We flex to your needs, but as standard our projects feature weekly check-ins, with high levels of collaboration. We will keep you informed, but are able to run with projects and help you disseminate the most important information through wider teams at key moments.
We are an all-senior team, averaging 18 years of experience. Sidi has personal involvement with all projects and day-to-day work is always done by a director or senior director.
Timelines are individual to each project. Our tools are built for rapid research and analysis, able to turn around rapid consumer testing in as little as 5 days. We will work with you to fit solutions into your timeline.
We have a broad range of experience, work with Pharma, CPG, tech and service industries. This experience means we are familiar with ways of working, legal requirements and terminology within each sector, but allows us to cross-pollinate results to bring new and fresh thinking to each category.
All project design, management, moderation (English and French), analysis and output is done in-house by a senior team member. We leverage an extensive network of trusted global experts within their local markets. Networks are utilized for recruitment and moderation, in addition to contributing to strategy to ensure local nuance is captured.

Ready to kick-off your project?

If you’ve got a problem that is proving tough to crack with your usual avenues, you’ve come to the right place.