Uncertainty is here to stay, but human emotions are timeless. You can rely on our strategy and branding experience, innovative approaches, and A.I. toolkit to deliver concise, well-supported recommendations that accelerate your brand’s growth.
An all-senior partnership of qualitative research experts for smooth delivery and deep insights, carefully distilled into strong recommendations.
We love to leverage the latest A.I. tools, but we believe nothing can replace sincere listening and empathy for our fellow human beings.
Tough problems need a mindset re-frame. We ensure our findings live on beyond the report through exciting, lively, and easy-to-share formats for maximum long-term impact.
Supporting any stage of your product lifecycle requires a specific mindset and different approaches. We know what is needed for your team (and your senior leadership) to make bold moves in full confidence.
Before you formulate your strategy, you need to know what drives your customers. We dig deep below the surface to identify all the conscious and unconscious needs that will shape the response to your brand.
A solid strategy starts with understanding the market your are playing in. A comprehensive landscape analysis reveals not only what your customers have and what they want, but opportunity to delight them they might not be aware of.
Your brand is the sum of all the touchpoints with your communications, product, distribution, and more. To generate a coherent emotional response, you need to know the underlying associations with your product, your brand, and your category as a whole.
Good communications do more than stating benefits – they anchor a personal relationship. We start at the root of your intended brand identity to ensure a coherent and consistent emotional response across the board.
How can we generate real interest from a single data point?
How can we validate food concepts aimed at 10 years in the future?
How can we generate a coherent and compelling approach to high engagement, high visibility ‘drops’, modelled after the successes of e.g. apparel and entertainment categories, for the snacks category?