QUALITATIVE INSIGHTS AND STRATEGY
You want something different from what most agencies can offer. You’re in the right place. Our world-class research methods are enhanced by Emotional A.I. to access subconscious drivers and support powerful recommendations. We provide the clarity and credibility you need to align teams, convince leadership, and move forward with confidence.
Our range of tools provides access to the subconscious through rigorous analysis of voice, language and facial expression. Analysis takes days rather than weeks, so complex projects can be wrapped within a month from kick-off.
Emotional data is now measurable and conclusive. Our results are not only replicable but also available for benchmarking over time, something previously impossible for emotional insight.
Subconscious responses bypass a participant’s filters – they are systematically closer to their true feelings than the rehearsed, “correct” answers often given in research settings. At the receiving end, A.I. analysis removes the inevitable bias from the researcher conducting analysis.
Our extensive process researches, tests and reviews hundreds of Qualitative and Emotional A.I. tools as they hit the market. We are committed to working closely with the very best machine learning technology available on the market.
We have been studying advances in A.I. and machine learning for 20+ years. We critically understand how to optimize input and integrate output for effective insights generation.
Our collective of Director-level only qualitative researchers use their decades of experience to construct high-performing methodologies that achieve true depth of emotional insight.
How can we generate real interest from a single data point?
How can we validate food concepts aimed at 10 years in the future?
How can we generate a coherent and compelling approach to high engagement, high visibility ‘drops’, modelled after the successes of e.g. apparel and entertainment categories, for the snacks category?