Gen Z and Millennials will soon make up the majority of the workforce. Organizations are quick to categorize and understand upcoming generations, but these stereotypical images can often be at the detriment to our brands. Has your team got the right perception of how these consumers engage with brands? Take a look at some of the common misconceptions of Generation Z and Millennials.
Millennials are likely to be considered cosmopolitan by 12% more than the average internet user. This generation wants to have a connection to a range of different cultures, something that has been passed on to their younger counterparts. Millennials were at the forefront of a major shift in behavior from previous generations as they seek more variety and experiences in their lives. This should be considered in marketing messages: 75% of Millennials say it is important to stay in touch with what is going on in the world. In addition, 1 in 2 will regularly try food from other countries as a way of being “in touch”. Furthermore, they are 23% more likely than an average consumer to go on medium to long-haul vacation abroad – 22% try to have a trip at least once every six months.