Your customers exist in an overwhelming world with endless information sources. So how do they take the leap when it comes to buying our products? From discerning the taglines screaming at you from supermarket shelves to trawling through endless medical research papers, Whether they spend a second or a year, their end decision always comes down to one thing. In 95% of cases, they will “go with their gut” (and possibly spend a long time building up conscious justifications later).
‘Gut feel’ expresses itself in a wide range of experiences and emotions unique to each individual, influenced by context and environment, but its fundamentals rarely change. Academic research in this area can be extremely complicated, with convoluted methodologies resulting in a sprawling set of data points that lack the clarity needed for a powerful strategy; but it doesn’t have to be so.
The key to build a powerful branding or communication strategy is to cut through both information overload AND the messiness of fast but complex gut decisions. To do this, start by breaking down your proposition into its essential elements (or messages). Then formulate different expressions for each element, and gauge the instinctive reaction to all these expressions. In the spur of the moment, your customers may not to know what to think about it, but they know how they always know feel.
Behavioral research tools excel at revealing these hidden attitudes by forcing a fast, instinctive reaction from participants before they have time to post-rationalize it. Once you know what they actually want (and what they recoil from), re-building your proposition around this central point can feel disarmingly easy.
Do you have any questions about behavioral research, instinctive decisions, or simple but powerful brand building? Book a call with Sidi today – he loves nothing more than to discuss the real-world implications of cognitive science.
29 Responses
whoah this blog is wonderful i really like reading your articles. Keep up the great paintings! You realize, a lot of people are hunting round for this info, you could help them greatly.
I have read so many posts about the blogger lovers howeverthis post is really a good piece of writing, keep it up.
I have read so many posts about the blogger lovers however this post is really a good piece of writing, keep it up
AAU Started providing academic services in 1990, Al-Ahliyya Amman University (AAU) was the first private university and pioneer of private education in Jordan. AAU has been accorded institutional and programmatic accreditation. It is a member of the International Association of Universities, Federation of the Universities of the Islamic World, Union of Arab Universities and Association of Arab Private Institutions of Higher Education. AAU always seeks distinction by upgrading learning outcomes through the adoption of methods and strategies that depend on a system of quality control and effective follow-up at all its faculties, departments, centers and administrative units. The overall aim is to become a flagship university not only at the Hashemite Kingdom of Jordan level but also at the Arab World level. In this vein, AAU has adopted Information Technology as an essential ingredient in its activities, especially e-learning, and it has incorporated it in its educational processes in all fields of specialization to become the first such university to do so.
https://www.ammanu.edu.jo/
whoah this blog is wonderful i really like reading your articles. Keep up the great paintings! You realize, a lot of people are hunting round for this info, you could help them greatly.
Great selection of modern and classic books waiting to be discovered. All free and available in most ereader formats. download free books
Great selection of modern and classic books waiting to be discovered. All free and available in most ereader formats. download free books
https://www.philadelphia.edu.jo/library/directors-message-library
I have read so many posts about the blogger lovers however this post is really a good piece of writing, keep it up
https://www.philadelphia.edu.jo/library/directors-message-library
whoah this blog is wonderful i really like reading your articles. Keep up the great paintings! You realize, a lot of people are hunting round for this info, you could help them greatly.
Cool stuff you have and you keep overhaul every one of us
Hi, I log on to your new stuff like every week. Your humoristic style is witty, keep it up
It’s perfeect ttime tto make a few plpans for thee long run and it iss
time tto be happy. I hace lean this submit annd if I cluld
I desire too counsel you few imteresting issues or
suggestions. Maybee you can write next articles regarding tthis article.
I wish to learn even mpre thgings approximaately it!
Hi there! I know thiis iss kinhda off topic buut I waas wondering which bog platform are yyou using for this site?
I’m getting sick and ired of WordPress becausse I’ve had
issues with hackers aand I’m looking aat alternatives ffor anotyher
platform. I woulod bbe awesome if yyou could point me iin the direction off a good platform.
Hi there, juszt wanted too mention, I liked this post. It was funny.
Keep on posting!
Nicee ansewers in return of this qjery with genuine argumjents and telling aall concerning
that.
Woww that was strange. I just wfote ann exttremely long comment but afte I clickewd submit myy comment didn’t suow up.
Grrrr… well I’m noot wrifing all that over
again. Regardless, just wanted tto ssay uperb blog!
We’re a gaggle off volunteees and starting a btand
new schee in our community. Your weebsite providedd uus with usefful info to work
on. You’ve performed a formidable activity annd ouur entrire neighborhoodd will probably bee thankful tto you.
An outstanding share! I hae jjst forwarded this onto a colleague who
was conducting a littgle reearch on this. And he actujally ordered me dinner beecause
I stumbledd upon itt ffor him… lol. So allw me too rreword this….
Thanks for the meal!! But yeah, than ffor spendkng thee time too discuss
this ubject here on yoour blog.
Amazing! Its really amazing article, I have gott much cldar idra concerning from this paragraph.
always i used to readd smaaller articles or revviews tuat aas weell clear thejr motive, and that iss also happening
with thiis piece of writing whicfh I am readng at this place.
Howdy I amm sso happy I foound your website, I really found
yyou by mistake, whiule I wass searchng on Digg for something else,
Regardess I am here now and would jusdt like to say thanks a lott foor a remendous post and
a all round enjoyable blog (I allso love thhe theme/design),
I don’t have time tto readd itt all at the moment but I havve bokmarked it aand alpso inccluded your RSS feeds, so when I hae tijme I will be back tto
rerad mjch more, Please do keepp up thee great job.
I thhink this iss amonbg the most important info for me. Andd i aam glad reaading your article.
But wanna remark on few genera things, The wesite style is wonderful, thee articles is
really excellkent : D. Good job, cheers
This post iis priceless. How can I find out
more?
My spousxe and I stumbled over hee cominmg from a different webb address and thought I should chheck thinngs out.
I like what I see soo now i aam followong you.
Look forward tto lookinng att yojr weeb ppage yet again.
Inspiring story there. Whatt occurred after? Thanks!
Nice blog here! Alsso youhr sit lkads uup very fast!
What web host are youu using? Cann I get your affiliat link to your host?
I wsh my web ssite loaded up ass fast as ypurs lol
Hi everyone, it’s my first go too see aat tyis website, and paragraplh is really
frujtful for me, keep upp posting such articles.