When it comes to Chat GPT, the output is only ever as good as the prompt. Specific, highly detailed prompts that give both context and restricted parameters often yield the most creative responses. However they also require a detailed understanding of ChatGPTs functions.
For innovators and insights professionals, chat GPT is best used as
- A starting point for further digging for primary research or secondary research design.
- A resource to create stimulus to aid concept creation.
Here are the prompts we have been loving this week. (Scroll to the bottom to see prompts in full)
Writing content
We love AI, but we’ll be the first to admit that when it comes to content writing, ChatGPT often still comes across as, well, a machine. That is until you get into role playing territory. We have had great success thinking of our favorite authors and public figures who embody the tone we want to emulate and asking Chat GPT to create content written in their tone.
Use it for: Writing product descriptions, writing blog articles, exploring different tonal articulations
Competitor identification
A simple prompt to get you in the right direction for understanding the competitive landscape. This will deliver a specified amount of websites similar to your competitors, whether it’s ecommerce, products, or experiences. We usually start with 10-20.
Use it for: Identifying competitors, finding niche players.
Review scraping
This highly specific prompt allows you to scrape reviews from any page, be it google reviews or on a trusted website, and sort through them in detail. The prompt includes ratings that demonstrate the frequency of a specific theme, and covers pain points, delighters, purchase prompts and USP.
Use it for: Competitor analysis, brand perceptions, and deciding which hotels to stay in for your next conference.
If you’re interesting in integrating AI into your qualitative research approaches, check out our free guides or get in touch today for more information.
Full prompts
Writing content
I want to you imagine you are [persona]. Write a …
Competitor identification
Give me 10 similar website and their URL like this one: https://www.belvederevodka.com/ Output like this format: ebay: ebay.com
Review scraping
Make a list of most common things that customers like or don’t like about the product from the reviews pasted below. You should only include things that repeat over and over again in the reviews, write the ones that repeat the most first. Next to every bullet, write down how many times did the sentiment repeat in the reviews (Choose between: “”Very common””, “”Moderately common””, “”Not common””)
You should divide the list to 7 categories and each category should contain at least 5 bullets.
Use Markdown to format the content nicely.
Important: For every heading, choose an appropriate emoji and paste it next to the heading.
The categories should be:
Pain points / problems (What are the biggest or most common customer pain points / problems that lead them to buy this product?)
Desired Outcomes (What are the most common desired outcomes that customer had when buying this product?)
Purchase prompts (What event triggered them to start considering purchasing this product?)
Main Unique Value propositions (What do you think are the main things that set this product apart from others (benefit/advantage your would put into headlines))
Unique features/benefits (What are the unique feature-benefit pairs for the product?)
Uncertainty & Perceived risk (Why were/are customers doubting? What did they think about the product that scared them before buying?)
Objections (“”Why did customers think this product wouldn’t work for them before buying?)
Important: For every heading, choose an appropriate emoji and paste it next to the heading.
The reviews you should analyse are here:
117 Responses
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Understanding COSC Certification and Its Importance in Watchmaking
COSC Validation and its Demanding Criteria
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the official Switzerland testing agency that certifies the accuracy and precision of timepieces. COSC accreditation is a mark of excellent craftsmanship and reliability in chronometry. Not all watch brands seek COSC accreditation, such as Hublot, which instead follows to its proprietary strict standards with movements like the UNICO, achieving similar precision.
The Art of Exact Timekeeping
The central system of a mechanical timepiece involves the mainspring, which supplies energy as it unwinds. This mechanism, however, can be vulnerable to environmental elements that may affect its accuracy. COSC-validated movements undergo demanding testing—over 15 days in various conditions (5 positions, 3 temperatures)—to ensure their resilience and dependability. The tests evaluate:
Typical daily rate accuracy between -4 and +6 secs.
Mean variation, maximum variation rates, and effects of thermal changes.
Why COSC Certification Matters
For timepiece enthusiasts and connoisseurs, a COSC-validated watch isn’t just a piece of tech but a proof to lasting excellence and accuracy. It symbolizes a timepiece that:
Provides outstanding reliability and accuracy.
Provides guarantee of quality across the whole design of the watch.
Is probable to hold its worth more effectively, making it a smart investment.
Popular Chronometer Brands
Several renowned manufacturers prioritize COSC certification for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Archive and Spirit, which showcase COSC-accredited movements equipped with advanced materials like silicon balance springs to boost durability and efficiency.
Historical Background and the Evolution of Timepieces
The concept of the timepiece originates back to the requirement for accurate chronometry for navigation at sea, highlighted by John Harrison’s work in the eighteenth century. Since the formal establishment of Controle Officiel Suisse des Chronometres in 1973, the accreditation has become a benchmark for assessing the precision of high-end watches, sustaining a legacy of excellence in watchmaking.
Conclusion
Owning a COSC-certified timepiece is more than an visual choice; it’s a commitment to quality and accuracy. For those valuing precision above all, the COSC accreditation provides tranquility of thoughts, ensuring that each certified timepiece will operate dependably under various circumstances. Whether for individual contentment or as an investment, COSC-validated watches stand out in the world of horology, carrying on a tradition of meticulous chronometry.
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