We have passionately followed the development of Artificial Intelligence for the past 20 years. As experienced strategists and researchers, we understand that the power of the results it can yield is dependent on how it is utilized.
As explorers of the deep human psyche, it is only in very recent years that we have seen advances in technology that we believe can truly deliver accurate and actionable results within qualitative research.
Our team relentlessly researches and innovates best-in-class methodologies, partnering with the sharpest minds across a broad spectrum of A.I. tools.
Tools with potential to be integrated into our methodologies undergo a series of rigorous testing.
Our tools are used in combination with traditional qualitative research approaches, providing a blend of creative strategic analysis, with actionable and quantifiable data that access parts of consumer subconscious previously unreachable.
Display information consistently and accurately capture subconscious reactions to each data point, bypassing learned responses and moderator bias.
Execute rigorous, transparent, and time-efficient analysis of qualitative projects across a team of experts.
Review of years of existing qualitative, unstructured data to highlight consistent and nuanced emotional findings within an extensive data set.
Jade Kite is a minority-owned company committed to diversity, equal opportunity, and growth for all – both inside and outside our organization.
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