ABOUT JADE KITE

A premium insights partner for curious minds

Our cross-polinating research drives industry leaders to develop new, deeper perspectives that bring about positive change in their organization and their customers’ lives.

We obsessively interrogate your customers' past, so you can understand your present and control your future

Our wide range of experiences lets us re-frame the big picture and find the devil in the detail.

We obsessively interrogate your customers' past, so you can understand your present and control your future

Our wide range of experiences lets us re-frame the big picture and find the devil in the detail.

Truly Agile

An all-senior, all-remote, all-star team means no time wasted, and no costly overheads

Every Day is a School Day

We are relentless educators, dedicated to upgrading your team's understanding and competences. Use what we have learned from other industries to get a decisive edge in yours.

Meet the team

Unlike other insights agencies, our team is entirely formed of senior researchers, so you know your project is in good hands from beginning to end. We all understand your problem, and we know what questions to ask to get to the best answers.

• Cross-industry expertise
• Client-side experience
• High diversity + inclusiveness
• Latest methods + approaches

Sidi Lemine

FOUNDER & CEO

Following academic training in philosophy and artificial intelligence, Sidi has spent the last 18 years honing his craft in strategy and insights with world-leading agencies and corporations. With a background spanning cultures and continents, he has always been curious about why people think the way they do, and what exactly drives their behavior. Always looking for the next intellectual challenge, he likes nothing more than taking people along on journeys from seemingly impossible problems to surprisingly simple solutions.

Our team's specialties

Our process is tailored to meet your needs

People choose to partner with us because of our proven processes, industry expertise, and intangible lessons learned through more than a decade of successful B2B brand building.
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